Launched in 2017, Visual Analytics is a free application that allows you to view your Google Analytics data using a range of intuitive and interactive visualizations. These visualizations help you to really understand where your users are coming from, how they are getting to your website, and what they are doing when they get there. Intended as a supplement to your existing Google Analytics dashboard, Visual Analytics aims to make your data more intuitive, interesting, and accessible. And did we mention it's free? No sign-ups, no credit cards, no creating another account and password, we don't even ask for your email address - we simply use your existing Google account. All you have to do is click the login button at the top of the page to get started.
Brett, a data and visualization professional, has been working in data and application development for over 12 years. From the Australian Taxation Office, to Deloitte in New York to Open Data Kosovo, a small open data startup, his main passion is solving interesting problems using data and technology. Having first encountered Google Analytics when starting his personal blog brettromero.com in 2015, Brett became a big fan of exploring his Google analytics data to understand who was reading his blog and how they were reading it. However, realizing that not everyone enjoyed looking through tables of numbers as much as he did, he decided to create Visual Analytics, an app that would summarize the most interesting Google analytics data and bring it to life using interactive visualizations.
Nastassja is an international lawyer who has played a key role in supporting Brett, including QA and testing of the application, providing a sanity check on Brett's more outlandish ideas, and helping to administer the business side.
Australians by birth, Brett and Nastassja currently live and work in Copenhagen, Denmark.