Visual Analytics is a tool that gives you and intuitive and interactive way to view your Google Analytics data. Every chart and dashboard is desgined to let you really get into the details of where your users are coming from, how they are getting to your website, and what they are doing once they are there. Visual analytics makes it easier to find the information you need to understand what is happening on your website without all the digging.
And did we mention it's free? No sign-ups, no credit cards, no creating a new account and password. We don't even ask for your email address, we just use your existing Google account. Simply log in to get started.
Visual Analytics works by accessing the Google Analytics API, an interface for extracting Google Analytics data. Once you sign in using Google's authentication process, Visual Analytics can make requests for read only access to your Google Analytics data from that API. The application then uses that raw data to generate a series of visualizations and graphics that provide useful insights into that data. In all cases, care is taken to ensure that we only request the data that is needed to generate the visualizations.
At Visual Analytics, we value your right to privacy and data security, and respect that the Google Analytics data we are accessing is not ours. At a time when more and more of our data is being captured and without our knowledge, you will be happy to know that Visual Analytics does not capture or store any of your account information or Google Analytics data, in any form. In fact, the only data we do capture is our own Google Analytics data on how people are using this site. This lack of data eliminates the risk of a data breach, and ensures that you maintain ownership of your data.